Making It Count:

It's also important to make your calendars count. Most people won't throw calendars away because they need them. However, if they have several calendars to pick from, they'll pick one that they like or that stands out to them somehow. You need to make sure that your company's calendar is that sort of calendar.

One way to do that is to make the calendars that you have printed as useful as possible. Make sure that each day has big squares where people can write down their appointments, for instance. Also, make sure that each calendar already lists major holidays, since that will save people a lot of time marking those dates down themselves.

Finally, you can use different methods to make people remember the calendar and want to use your company's calendar and services. Bright pictures, catchy tag lines or fun facts are some good options. You might even try attaching coupons to your calendars. That could help new customers be convinced to use your services.